In search for durable clothing that withstands the strains of outdoor activities, but still remains a certain style, Palmer West and Jonah Smith decided to invent Aether. In defiance to the performance gear typical style deficit, the Aether collection is spurred to fill that void with advanced fabrics and a serious design that works without mud spatters. The Total Eclipse storm jacket and the Smoke wool face jacket convince with a certain elegant appearance, and serve with a “nice to know that it withstands extreme conditions” thought whilst strolling the park.