One of the most famous brands in the clock industry exist exactly 100 years – hardly any of the other companies is more steeped in history, none of them has introduced so many important innovations in the world of wristwatches as the Geneva based tradition house. “Absolute understatement” is the main principle of Rolex and therefore they celebrate its anniversary totally calmed but impressive with a range of innovations. To satisfy the man’s thirst for elegance the Day-Date II is the quintessence of Rolex’s savoir-faire and continues the Oyster Perpetual Day-Date’s very long heritage and therefore its exceptional prestige value.